Slogan
Spreading the future of music today
Vision
To be known as a proponent of new Filipino musical talents and to inspire
the world through original Filipino music
Mission
To discover and assist new Filipino musical talents and provide
a springboard for their musical careers in the creative economy
Guiding Principle
Understand, manage and cultivate creative thinking with passion
and persistence
Core Values
Two
Steps Ahead
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To drive dynamic evolution in the music industry through innovative business
approaches, progressive thinking and a determination to bring about change for the better.
Quality, Professionalism and Excellence
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To insist on uncompromising quality, utmost professionalism and excellence in business practices within the partnership and
in dealing with clients.
Cater to Consumer Needs
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To create products and services that cater to the needs and lifestyles of consumers of music entertainment.
Discover, Develop and Promote
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To discover and develop fresh musical talents and to promote such talents in all possible venues, including commercial settings.
Confidence and Trust
-To build client and consumer confidence in the company as well as lasting goodwill through
relationships based on trust and respect.