Spreading the future of music today
To be known as a proponent of new Filipino musical talents and to inspire
the world through original Filipino music
To discover and assist new Filipino musical talents and provide
a springboard for their musical careers in the creative economy
Understand, manage and cultivate creative thinking with passion
To drive dynamic evolution in the music industry through innovative business
approaches, progressive thinking and a determination to bring about change for the better.
Quality, Professionalism and Excellence
To insist on uncompromising quality, utmost professionalism and excellence in business practices within the partnership and
in dealing with clients.
Cater to Consumer Needs
To create products and services that cater to the needs and lifestyles of consumers of music entertainment.
Discover, Develop and Promote
To discover and develop fresh musical talents and to promote such talents in all possible venues, including commercial settings.
Confidence and Trust
-To build client and consumer confidence in the company as well as lasting goodwill through
relationships based on trust and respect.